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ADMN O 18R – Marketing and Advertising Specialist

BC Public Service Agency

This is a Part-time position in Hamilton, ON posted July 16, 2021.

Marketing and Advertising Specialist Administrative Officer R18 At the Liquor Distribution Branch (LDB) our vision of ‘Service.


Results.’ is all about providing a valued service, building strong relationships with our stakeholders, and achieving greater results for the province.

The LDB is one of two branches of government responsible for the cannabis and liquor industry of B.C.

We operate the wholesale distribution of beverage alcohol and non-medical cannabis within the province, as well as the household retail brands of BC Liquor Stores and BC Cannabis Stores.

We employ nearly 5,000 people in over 200 communities and have hundreds of career opportunities spanning our entire wholesale, retail and corporate operations
– from supply chain logistics, to high-tech solutions, and everything in between.

The LDB has been named one of BC’s Top Employers 12 times over for offering exceptional places to work, flexible work hours and earned days off, extended health and dental benefits, maternity and parental leave top-up payments, a pension program, in-house professional and leadership development, and subsidies for professional accreditation.

Liquor Retail Operations, encompassing the three retail business units of Merchandising, Marketing and Store Operations, is responsible for the daily operations of the 198 BC Liquor Stores.

The Retail division develops and executes key strategies to drive business, creates systems and processes, and establishes daily retail procedures to maximize operational excellence, while upholding BCLDB’s core values of service, relationships and results.

Working in this vibrant, creative and supportive team environment will see your knowledge, skills and innovativeness thrive to unparalleled levels.

Reporting to the Marketing & Advertising Manager, the Marketing & Advertising Specialist provides management and coordination of monthly advertising programs through both digital and traditional media.

This role works with both internal marketing teams and external vendors to manage creative development, ensure consistency, and obtain approvals.

The role contributes to and executes the digital advertising plan and leads the coordination of related in-store marketing initiatives.

The Marketing & Advertising Specialist works with the Marketing Analyst to conduct quantitative analysis of marketing and advertising initiatives, including Return on Investment (ROI).

Working conditions include working full time at the LDB head office and overtime work on weeknights/weekends as required to respond to urgent social to urgent marketing and advertising issues (only for urgent matters or in anticipation of a big launch).

A criminal record check is required.

For complete details about this opportunity, including accountabilities, please refer to the attached job description, also located in the Additional Information section at the bottom of the posting.

An eligibility list for permanent or temporary future opportunities may be established.

Position Requirements: Education and Experience: A degree in marketing, business administration, communications, or a related field, combined with a minimum of 2 years recent, related experience.

Recent, related experience must be within the last five years in North American marketing industry and include the following: Managing and leading digital and traditional advertising programs, including creative development and content planning, coordination between digital and traditional advertising, and in-store marketing initiatives.

Managing in-store marketing programs and initiatives, including communicating and partnering with cross-functional teams and store staff.

Conducting analysis of advertising initiatives, including ROI, with the use of online analytical tools and reporting.

Preference may be given to candidates with experience in a large, geographically distributed retail organization.

How to Apply & Application Requirements: In order to be considered for this position, your application must clearly demonstrate how you meet the education and experience as outlined in the Position Requirements section above.

Applicants selected to move forward in the hiring process may be assessed on the knowledge, skills, abilities and competencies as outlined in the attached Job Description.

A cover letter is required as part of your application.

The content and/or format of your cover letter may be evaluated as part of the assessment process.

Ensure your resume includes your educational accomplishments, employment history including start and end dates (month and year) of your employment, and any relevant information that relates to the job to which you are applying.

For specific position-related enquiries, please contact Kristy Quezada, Senior Manager, Marketing and Advertising, Liquor Retail Services at 604-252-8739.

Only applications submitted using the BC Public Service Recruitment System on this website will be accepted.

For more information about how to create or update your profile, please refer to the attached Application Instructions or refer to the Job Application page on the MyHR website.

If you are experiencing technical difficulty applying for a competition, please send an e-mail to before the stated closing time, and they will respond as soon as possible to assist you.

Note: Applications will be accepted until 11:00pm Pacific Time on the closing date of the competition.