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Marketing Specialist

Great Canadian Gaming Corporation

This is a Contract position in Hamilton, ON posted August 5, 2022.

Requisition 2380980 Job Location Canada-British Columbia-Richmond Job Stream Marketing Site Location River Rock Casino Resort Job Type Permanent, Full-Time Number of Positions 1 Posting Date 22-Jun-2022 Expiry Date 29-Aug-2022 Travel Required Not Required Educational Requirements Bachelors Degree Languages Required English Job Description River Rock Casino Resort is currently searching for a Marketing Specialist who will be responsible for creating and executing all marketing initiatives for casino and hospitality at the site level.

The successful candidate will also assist in executing digital plans and strategic marketing campaigns.

This position will be based out of River Rock Casino Resort and will work alongside and collaborate with the BC Marketing Team.

Duties and responsibilities for our Marketing Specialist will include: Creates, coordinates and executes promotions and events at the site level as directed Assists in developing and coordinating the content calendar and communication updates within social media channels for casino and hospitality Educates and executes on site communication for on
– and off-site promotions and events in order to maximize awareness and participation from team members and guests; Maintains up-to-date marketing collateral at the site level Tracks site marketing/advertising purchase orders; budget, maintains spreadsheet logs and reports variances Works with Operations on recap reports on site marketing activities and promotions using analytics Works with and assists other GCGC sister sites with the project management of Marketing/Promotional initiatives Maintains the site marketing calendar; drafts promotional guidelines, contest conditions and creative briefs Assists with and coordinates creative, segmentation, for both Direct and Email Marketing Assists in developing strategies to leverage and maximize loyalty program(s), including Encore Rewards Liaises with the sales and catering team in support of shared marketing initiatives Develops and cultivates strong working relationships with all stakeholders: guests, ownership, team members, vendors and regulators Ensures compliance with licensing laws, health and safety and other statutory regulations Performs other duties as assigned or directed Successful candidates will demonstrate the following qualifications: Post-Secondary education in marketing, communications, business administration or suitable combination of education and experience required Minimum 3 years of marketing experience; gaming and/or hospitality experience an asset Detail-oriented with the ability to multitask Experience in planning and implementing events; proven track record in developing and implementing promotional and advertising plans Proficiency in Microsoft Word, Excel, Power Point Experience and working knowledge within all social media channels; (Hootsuite an asset) Experience in working with WordPress considered an asset Exceptional interpersonal skills Must have reliable transportation Serving It Right certificate required A willingness to learn, develop and achieve new skills for personal and professional development