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Senior Digital Marketing & Analytics Analyst


This is a Part-time position in Hamilton, ON posted April 27, 2021.

Company Overview Tell us your story.

Don’t go unnoticed.

Explain why you’re a winning candidate.

Think ”TD” if you crave meaningful work and embrace change like we do.

We are a trusted North American leader that cares about people and inspires them to grow and move forward.

Stay current and competitive.

Carve out a career for yourself.

Grow with us.

Here’s our story: Department Overview The Digital Marketing Analytics & Insights function within Marketing is a central source of internal and external digital insights and data analytics which supports both corporate and business unit strategies for TD Bank Financial Group Canada The Digital Marketing Analytics & Insights team mission is to be influential change agents and consumer advocates to help deliver the better bank and to drive shareholder return through optimizing the impact of digital experience.

We do this by delivering hindsight (descriptive analytics), foresight (predictive analytics), and insight (prescriptive analytics) on how to optimize, personalize and strategize.

The group seeks to deliver excellence in analytics and insights to support short-term business success as well as long-term strategy of the bank.

The Digital Marketing Analytics & Insights team brings together a diverse range of technical and business expertise including digital analytics, website analytics, big data, cloud, E2E analytics, market research, business analytics, data science and modelling, business intelligence, data strategy and governance, data management and visualization.

Job Description About this Role The successful candidate will be responsible for Personalizing the website experience.

Digital Marketing Analytics & Insights supports the central marketing function within TD Bank Group with high quality, innovative, and insightful information to help build value for our customers and shareholders.

Digital Marketing Analytics & Insights is a located in Toronto.

It supports most consumer facing TD Bank Group lines of business.

Your goal as a part of the Digital Analytics team is to use testing methodologies to understand and learn the client experience and suggest improvements and changes to better personalize the consumer experience and return greater shareholder value.

You will be a key player in the TD’s personalization journey and will collaborate with different groups within and outside of marketing to drive change.


Translating key business objectives into insight rich experiments that drive a better experience and a higher marketing ROI 2.

Testing different segment/audiences and thier impact on marketing ROI 3.

Understand the business objective, translate those into a test and use the results to make informed decisions 4.

Work in a consultative role to provide ”value-added” insights in the form of analysis, interpretation and advice of website personalization Your success will be predicated on your ability to forge strong partnerships, communicate effectively, solve problems, and continuously strive for achieving results.

Requirements What can you bring to TD?

Responsibilities: o Design/execute/measure website experience through testing methodologies o Continuously improve campaign design and delivery by leveraging any and all analytical tools/techniques at your disposal o Manage your project pipeline to ensure agreed upon timelines can be met o Proactively provide analytical guidance to key stakeholders, based on deep understanding of the businesses, to understand and enhance the personalization experience o Maintain a culture of risk management and control, supported by effective processes and sound infrastructure Skill Sets: o Familiarity with website personaization through testing methodologies (Predictive Models, Experiment Design, A/B testing, Sample Size calculations, Net Performance Measurements, etc.) o Technical and detail oriented o Knowledge of leveraging customer data from internal data warehouses through the use of SAS, Hadoop systems, Omniture, SQL Servers, DOMO, Big Query and Google Marketing Cloud o A project management mindset to help deliver on time to specifications o Team player while able to work independently o Pragmatic decision maker blending a mix of intellect, experience and street smarts o A customer driven mindset Additional Information Qualifications o 4 years of relevant experience in a digital marketing, A/B testing, website analytics, consulting, or agency-side role in financial services/telecom (or other high volume direct marketing industries) o Significant experience with Omniture/GA360 and website data an asset o Knowledge of testing methologies and clickstream data; knowledge of databases and data structures; knowledge of open source python/pyspark an asset o Experience designing experiments to test user experience o Degree in business, science, statistics, engineering, or other quantitative discipline o Track record of getting things done and solving problems Hours 37.5 Inclusiveness At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported.

We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve.

If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.