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Social Media Manager, Social / Marketing / Global Brand & Management Services


This is a Contract position in Hamilton, ON posted April 30, 2021.

Requisition ID: 98394 Join the Global Community of Scotiabankers to help customers become better off.

As a Social Media Manger you will manage Scotia Hockey Club and Scotia Insurance and co-manages over 12 social media channels for core retail banking and corporate brand, ensuring business strategies, plans and initiatives are executed / delivered in compliance with governing regulations, internal policies and procedures.

Is this role right for you?

Co -manages the program lifecycles for approximately 20 business lines, strategy & planning to execution
– 50% of the position will focus on sponsorships, including Hockey and Arts.

Employs social analytics, SEO and social publishing tools to quantify effectiveness of social programs and platforms, to better create and promote content, and grow online audiences Manages relationships with our social leads at each of the networks ( Facebook, Twitter, LinkedIn, YouTube) Establishing KPIs, benchmarks and regular reporting with business lines, marketing partners and senior executives With team, helps develop annual always-on social plan, including media budget recommendations Assists social analytics lead establish KPIs, benchmarks and regular reporting with business lines, marketing partners and senior executives Develops and implements brand
– and network-specific follower strategies and influencer outreach programs Represents the team at high profile community and corporate events to manage the capture and execution of content for live or future use (e.g.

Scotiabank Photography Awards, Giller, Hometown Hockey, Hockey Day in Canada, etc) In-depth understanding of the parameters of working with big-brand partners Daily community management of all inquiries Tracks conversations and monitors for engagement opportunities with key hockey partners (Sportsnet, NHL PR, and teams) Always-on social listening Manages agency relationship for content/program creation Do you have the skills that will enable you to succeed?

Bachelor’s degree required, in Communication, Marketing, Journalism or related field 3-5 years social media or content marketing experience, working within a digital advertising agency, sports marketing, Financial services, or regulated industry In-depth expertise of social media networks and the unique audience habits of each including Facebook, Twitter, Instagram, YouTube, and LinkedIn Highly technical with strong knowledge of social publishing, listening and reporting tools (Sprinklr) In-depth knowledge of metrics related to social media and content marketing performance Experience managing social media and visual content creation teams Extensive knowledge and passion for hockey What’s in it for you?

We have an inclusive and collaborative working environment that encourages creativity and curiosity and celebrates success We provide you with the tools and technology needed to create meaningful customer experiences You’ll get to work with and learn from diverse industry leaders, who have hailed from top technology companies around the world We hire you for your talent
– not just a job
– so you can grow with us.

We’ll equip you for success not only in your role, but also in your career as a whole Dress codes don’t apply here: being comfortable does Our work from home social channel offers weekly virtual yoga, social events, learning opportunities, and contests to share current experiences & promote wellbeing in our new remote environment Access to thousands of online and in-person courses so you can hone your current skills, or learn new ones A competitive rewards package that includes a base salary, a performance bonus, company matching programs on pension and profit sharing, paid vacation, personal & sick days, medical, vision, and dental benefits that start from day one and much more Location(s): Canada : Ontario : Toronto As Canada’s International Bank, we are a diverse and global team.

We speak more than 100 languages with backgrounds from more than 120 countries.

Our employees are committed to a superior customer experience and use the Bank’s six guiding sales practice principles to ensure they act with honesty and integrity.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone.

If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know.

If you require technical assistance, please click here .

Candidates must apply directly online to be considered for this role.

We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.