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Vice-President of Growth Marketing

Purpose LP

This is a Full-time position in Hamilton, ON posted July 26, 2022.

Purpose Unlimited is an independent financial services company with an unrelenting focus on customer-centric innovation, delivered through technology-driven solutions.

Led by entrepreneur Som Seif, the company is developing a diversified product platform aimed at addressing historically underserved segments of the market.

Purpose Unlimited’s businesses include Purpose Investments, Purpose Advisor Solutions, and Driven.

Driven is searching for an ambitious and dynamic leader that is seeking to join a team that is revolutionizing the financial system and redefining how Canadian small businesses access capital.

By leveraging our cutting-edge technology and risk modeling solutions, we can provide Canadian entrepreneurs with the financial support they require to grow and thrive.

Job Description Reporting to the Chief Revenue Officer, the Senior Director/VP Growth Marketing will be an ambitious results-oriented leader, responsible to lead all product marketing, generation, and communications initiatives for our company.

The ideal candidate will be a strategic marketing professional that has demonstrated strong leadership in a fast-paced digital environment and has proven capabilities in terms of building brand engagement that resonates in a multi-faceted SMB and/or consumer-oriented marketplace.

Driven has a culture that values action and results – this is a role for an entrepreneurial leader who is ready to roll up their sleeves and drive performance toward short term measurable results and long-term value creation.

The desire to support decisions with data and metrics is essential.

What you will do 1.

Product Marketing
● Collaborate with the product and technology teams to establish and execute on marketing’s role in the effective roll-out of new solutions.

Align on persona development, user experience, and product positioning to enhance prospect and customer engagement.

● Aligned to our overall value proposition and brand promise, support business development with appropriate training, promotional and programmatic vehicles reflecting our evolving product feature and benefit set.


Branding, Positioning and Communication
● Collaborating with outside agencies, cross-functional and direct marketing teams, lead the launch of a new brand and play an important role in the new digital experience for the company reflecting our product expansion strategy.

● Build and communicate the value propositions to distinct prospects and customer segments through a variety of digital and off-line media vehicles.

● Lead and execute the development of editorial content, public relations, and social media strategies in support of the brand.

Drive awareness and lead generation and support recruiting.

● Identify speaking engagements and conferences to increase our thought leadership profile.

● Manage allocated budgets towards objectives.


Lead Generation, Opportunity Nurturing, and Conversion
● Partner with business development and channel management teams on strategies and programmatic marketing activities to generate leads, nurture opportunities and re-market solutions to existing and previous clients.

● Collaborate with business development and finance around pricing strategies for market segments.


Improve Effectiveness and Yield
● Manage the cost of acquisition with business development and performance marketing vehicles.

● Create appropriate Roles / Responsibilities and performance metrics for direct reports
● Understand conversion rates, drivers and implement improvement initiatives.

Who you are 1.

Results Orientated.

You have a proven track record as a decisive, action-oriented individual, who has demonstrated your ability to aggressively lead and grow a sizable business.

You have a positive, resilient, can-do attitude, combined practicality and no-nonsense approach to set the pace and simplify complex problems.

Moving from planning to execution with a sense of urgency will be highly valued.


Collaboration and Influencing.

You are team-oriented and love building enduring partnerships.

You bring the best minds to bear on the opportunities and challenges facing the company.

You have a natural drive and bias to work with peers, partners and others not in their line of command, to develop better strategies that are more likely to be well executed.

You possess an array of influence strategies to develop internal and external partnerships and will overcome barriers to create cohesive teamwork.


A Leader.

You have experience in leading a team to achieve improved levels of performance.

You are performance orientated with a sense of shared purpose and the collective skill sets needed to deliver stretch goals.

You actively empower your team, to identify, gain credibility and solve problems.

You are comfortable and self-confident in delegating and leveraging the skills of a strong organization.


Strategic Orientation.

You are data-driven and focus on large market opportunities, you drive execution to deliver on identified opportunities, and thus, drive accelerated and sustainable growth in target segments.

You are strategic, analytical and intellectually aggressive and possess a track record of leading major new business and marketing initiatives, focusing on the core business issues, defining challenges and goals, and collaborating on strategic direction to accomplish immediate and mid-range objectives.

Additional Information What Driven can offer you:
● An opportunity to be part of an established organization that is leading the Fintech Revolution in Canada;
● A stimulating and challenging mission where you can have a major impact on our overall growth as well as that of our partners;
● A culture of success where your ideas are valued, and you have full ownership on driving concepts forward to successful completion;
● An environment where you are encouraged to challenge the status quo and create innovative strategies and solutions;
● An amazing team of ambitious, driven, and intelligent modern thinkers who believe in our mission;
● An uncompromising mission of working collaboratively in an environment built on trust and support.

Why should you join us?

We believe in an innovative and vibrant culture – Work for an innovative, people-first, financial services firm that values entrepreneurialism We believe in flexibility – A flexible hybrid work model that empowers you to do your best work whether at home or at the office We care about your rewards – Competitive compensation including bonuses & equity programs We care about your health – Comprehensive group health, dental benefits, and life insurance at little to no cost to you.

We also offer a Lifestyle Spending Account for all your wellness needs We care about your quality of life – A flexible paid-time-off policy with unlimited vacation days, flexible sick and mental health days We care about your family – Paid parental leave for eligible employees with top-up We care about your future – Generous Group RRSP matching and TFSA program in Purpose funds We care about your development – We offer training opportunities and tuition support year-round Driven is an equal employer and we are dedicated to fostering an inclusive and barrier-free work environment for all employees and candidates.

We encourage all qualified candidates to apply and if accommodation is required during any stage of the recruitment process, please contact any member of the People and Culture team at

We thank all applicants for their interest; however, only those selected for interviews will be contacted.

In light of the COVID-19 pandemic, we are currently working from home.

The safety and wellbeing of our teams is our top priority and office time is currently available on a voluntary basis.

Our future of work philosophy will be a hybrid model allowing for flexibility and collaboration.

For safety reasons, Driven has adopted a vaccination policy that allows only fully vaccinated employees to enter our offices.